No Sales Pressure — Just Facts

Should you go solar?
Get a free, honest answer.

Most solar companies are trying to sell you something. We help you decide if solar actually makes sense — before you commit.

  • Is your home a good solar candidate?
  • What would it realistically cost?
  • What are the real savings & incentives?
  • Which installers are best for your situation?
  • We'll tell you if solar is NOT a good fit

Get your free analysis

No pressure, no obligation. Results delivered within 24–48 hours.

No cost. No obligation. Results within 24–48 hours. Your information may be shared with vetted installers solely to complete your analysis.

You're all set!

Thank you for reaching out. We'll review your information and get back to you within 24–48 hours with your personalized solar analysis.

How it works

Your free analysis, from start to finish

01

Submit your info

Fill out our short form — it takes about 2 minutes. We'll ask about your home and your current electric bill.

02

We do the analysis

We evaluate your roof, shading, local incentives, and real savings potential — with no bias toward any installer.

03

You get an honest answer

Within 24–48 hours, we'll tell you clearly whether solar makes sense for your home — and if so, which installer is the right fit.

How we're compensated: Our analysis is completely free to you. If we recommend an installer and you choose to move forward, we're compensated by the installer — never by you. That means our advice costs you nothing, and we only make money when we find you a genuinely good fit.

Who we are

Meet your advisors

MK

Mark Kaplan

Co-Founder & Solar Advisor

I've worked in residential solar for the past five years, following two decades building and running eLearning and SaaS companies I co-founded. I began my solar career working for a single provider, where I quickly realized that homeowners benefit most from unbiased guidance when deciding if solar is right for them.

Too often, salespeople are incentivized to push a deal — even when it may not serve the customer's best interests. As an independent advisor, I provide clear, objective information so homeowners can make confident, informed decisions.

When a customer chooses to go solar, I help connect them with trusted installers who use high-quality equipment, employ experienced crews, and stand behind their work with strong warranties and long-term service.

MB

Mike Bennett

Co-Founder & Solar Advisor

I've worked in residential solar for the past 10 years, with a background in electrical engineering (BSEE, Rutgers) and experience as a home inspector, realtor, and mortgage loan officer. That combination gives me a deep understanding of how homes are built, how electrical systems work, and how solar integrates into them.

One of the most important — and often confusing — aspects of going solar is financing. I help homeowners clearly understand their options, including loans, leases, PPAs, and home equity solutions, along with the pros and cons of each. I also provide guidance on how these decisions may impact future plans, such as selling your home.

My goal is to provide clear, straightforward information so you can make the best decision for your home and your financial situation — with no pressure.

What homeowners say

Real results, real people

Mark made the entire process smooth and transparent, taking the time to answer all our questions. His expertise and guidance helped us feel confident we were making the right decision — and getting the best value for our needs.

SF
Sunil & Family
★★★★★
Bergen County, NJ

After trying to research solar on our own, we were overwhelmed. Mark made everything clear — from pricing to tax credits to financing — and gave us truly unbiased advice. We ended up choosing a great installer and felt confident every step of the way.

MD
M. Demyan
★★★★★
Suffolk County, NY

After speaking with many companies, Mike stood out for his expertise and professionalism. He was incredibly knowledgeable, easy to talk to, and took the time to explain everything clearly. We learned more from him than anyone else and felt confident throughout the process.

DC
D. Coonrad
★★★★★
Rockland County, NY